Frank Darling
Content Marketing
TOFU | SEO | MANAGEMENT
What makes good content- Is it the fact that it’s expertly written and free of grammatical errors? Maybe it’s optimized so well that Google can’t help but index it? Perhaps, it’s effortlessly written in the tone of voice and style as the parent brand? And finally what if it actually answers the questions most readers are asking?
I believe it’s all of the above (duh). I initially signed on as a contract senior copywriter with Frank Darling to edit, optimize, and manage their team of blog writers. And yes, blogs don't have the same power today as they did back in 2014 - but that doesn't mean they don't pack a punch. From January 2024 to January 2025, we generated 305k clicks, over 22 million impressions, and a average CTR of 1.5%.
seo landing pages
SEO, Content
IIYKYK—collection pages are having a major moment in the Google Search world. I was tasked with leveraging the power of collection pages to create product-first content that would help Frank Darling rank for high-volume, high-intent keywords in rich snippets and search results. Using tools like Google Search Console, Google Analytics, and SEMrush, I pinpointed the most valuable keywords for Frank Darling’s collection pages. This approach helped them rank for those keywords while also delivering valuable, audience-focused content.
paid search
It’s the wild, wild, west out there. =====]
olivia ewing jewelry
Brand, Social, Direct Response, Copy
Olivia Ewing Jewelry excels at handcrafting bespoke engagement rings that are inspired by the natural world but lacked the content and marketing strategy to be found on the world wide web.
I developed and implemented a content strategy calendar, provided weekly content, and refined the brand voice and tone across channels to implement a cohesive campaign that improved site metrics and drove conversion.
The Result? On Instagram alone we experience a MoM increase of followers of 12.67%.